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Good content is about providing relevant information to current and potential customers for the purpose of building trust, enhancing branding, increasing awareness, and establishing positive attitude. Does the content on your website really speak to your customers? Need a hand developing a plan of attack for your web content? Our guest blogger this month is Sally Bagshaw from Snappy Sentences, who has some cool tips on how you can create killer web content:

1. Know your audience and their motives

It is amazing the amount of businesses out there who do not know anything about their target audience. Basic customer research is easy to do and can involve online surveys, web analytics, or data that has been gathered via other channels that can include newsletters, call centres or user testing.

Don’t be afraid to ask your existing customers why they chose your product or service in the first place. You may be surprised at some of their motives, and the knowledge will enable you to tailor your content to suit both their needs and the needs of potential customers.

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The number one internet myth is the belief that all you need to do is: “Build it and they will come.” Business owners are stumped when they are NOT inundated with new business or have their phones ringing off the hook once they launch a new website. It’s a little like buying a fancy seaside mansion, moving into it and forgetting to tell everyone your new address.
 

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I am writing to request your assistance in the Immigration case of May King Tsang, founder of MayKing Tea and the Queensland Business Group. A group that I am a proud member of. #maykingfairgo



Background



Due to a change in personal circumstances and a relationship breakdown, May King had to apply for a visa to stay in Australia, as she had come to Australia on her husband’s visa. I found out yesterday that her visa application was declined (this was despite a massive social media campaign by Queensland Business Group (QBG) members to raise the money for her visa application, showing incredible support for her to stay). She now has only 14 more days until she will be forced to leave Australia.



May King contributes enormously to the startup sector here in Queensland. She runs a Facebook Group called Queensland Business Group with over 3,000 members and we have a plan in place to turn this into a bona fide business. In fact, she only just launched QBG as a business last week. 

May King has also secured regular work with GOMA (Gallery of Modern Art) as a tea expert and is a sought after speaker and presenter at events throughout Brisbane.



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