February 21, 2014
Filed under: Website
If you do a Google search for “web hosting providers” you’ll be presented with over 33 million results, more acronyms than you can poke a stick at and pricing that will range from a few dollars all the way up to thousands per month. So how do you choose the right host for YOUR website?
We invited, Peter Newsome, from Ingenuity Web Hosting, to take us through the variety of factors to consider when choosing a web host. With over 14 years experience in the web hosting industry, Peter has helped all manner of businesses, from small start-ups to large international companies, establish a successful online presence.
October 25, 2013
Filed under: General
Good content is about providing relevant information to current and potential customers for the purpose of building trust, enhancing branding, increasing awareness, and establishing positive attitude. Does the content on your website really speak to your customers? Need a hand developing a plan of attack for your web content? Our guest blogger this month is Sally Bagshaw from Snappy Sentences, who has some cool tips on how you can create killer web content:
1. Know your audience and their motives
It is amazing the amount of businesses out there who do not know anything about their target audience. Basic customer research is easy to do and can involve online surveys, web analytics, or data that has been gathered via other channels that can include newsletters, call centres or user testing.
Don’t be afraid to ask your existing customers why they chose your product or service in the first place. You may be surprised at some of their motives, and the knowledge will enable you to tailor your content to suit both their needs and the needs of potential customers.
September 17, 2013
Filed under: Business
The number one internet myth is the belief that all you need to do is: “Build it and they will come.” Business owners are stumped when they are NOT inundated with new business or have their phones ringing off the hook once they launch a new website. It’s a little like buying a fancy seaside mansion, moving into it and forgetting to tell everyone your new address.