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KPIs Everyone In The Marketing Industry Should Be Using

February 23, 2016

Filed under: Business


Simply put, a Key Performance Indicator (KPI) is a quantifiable measure an organization uses to determine how well it meets its planned operational and strategic goals. Getting a handle on understanding what is working and what is not working for your organisation is key to your business growth strategies. As you strive to improve the quality of your products, services and processes, it is important to focus on your customers’ needs and expectations.

 

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5 Things To Know Before Designing Your Website

January 29, 2016

Filed under: Website

 

There’s more than meets the eye when it comes to website development. Some basic factors you need to consider include:

·       Functionality

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Essential Do’s And Dont’s For Social Media Marketing

October 30, 2015

Filed under: Social Media



Social media dominates our lives and has evolved to become a fundamental communication channel in the marketing mix. Its constant evolution can make it difficult to stay on top of best practices. A key advantage is its wide reach that helps extend your brand presence and nurture your target audience.

You can use social media to build your Sales Pipeline by delivering high-quality content that demonstrates your expertise in solving your customer’s problem. Always keep in mind the 80/20 rule. Entertain and inform your audience first, sell to them second.

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