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Do you use one password for all your activities? Or do you have a few that you use? How do you come up with it? Is it random or do you have a system?  The challenge we all face these days, notes Scott Sears in a recent post at the Emma blog, is "creating passwords that are both hard to guess and easy to remember."

Sears offers a few tips that "security-minded geeks like me use to create effective passwords that are both memorable and strong."

Among them:

Create a base word by using one of the following ideas

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A DIY Google Adwords campaign is not easy to manage. It’s not only about keyword selection or budgets….It’s about having a clear strategy, establishing benchmarks, and analytics to measure campaign performance. 

If you're managing your own PPC campaign in-house, help is at hand. Hollis Thomases, President & CEO of Web Ad.vantage, recently shared on Inc. these essential rules you must understand to ensure your campaign is well executed:
 
1. DO Understand How Your Ads Get Shown

There are multiple factors influencing how your ads appear on Google: your daily budget, your maximum cost per click (or "CPC") per keyword, your competitors' max CPC on the same keyword, how popular your search phrase is, and Google's Quality Score. If you don't understand how Quality Score works, get familiar with it!
 

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You're probably speed-reading this blog post, so we'll get to the good stuff. Here are a couple of tips for getting the important bits of your email read:

Keep it short
Interest in the content of an email diminishes as the email extends, so cut the copy and keep the most important points of the message near the top.

Optimize your headlines
As the first two words of a headline are the most important, keep them informational. For example, a headline such as "3 tips for improving email usability and response rates" could be rephrased as, "Email usability: 3 tips for improving your response rates".

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